Fendi’s Prefall 2020 collection features graphics inspired by California

This free-spirited collection is created in collaboration with visual artist Joshua Vides

June 24, 2020: Designed by Silvia Venturini Fendi, through an exclusive collaboration with Los Angeles-based visual artist Joshua Vides, Fendi’s Prefall 2020 collection is vivid with a Californian vibe. 

Mr. Vides, a first generation Guatemalan-American, is known worldwide for his unique black and white marker style. He gives his dizzyingly cool, cartoon-like treatment to a range of Fendi’s Women’s, Men’s and Kid’s Ready-to-Wear and Accessories pieces.

Mr. Vides’ trademark marker style is peppered by sky blue and wisteria violet touches, to create charming 3D, tromp-l’oeil effects by mapping the seams and edges of a range of urban and resort styles. He also reinterpreted a vibrant, whimsical floral allover motif and reworked the Fendi Stamps and the iconic FF logo, splashed over a degrade background inspired by the shades of the Roman sky, with cartoonish, graphic exuberance.

The eye-catching decorative motifs give an artsy, audacious attitude to the Women’s designs, which combine urban staples and resort styles. Mainly focused on lightweight fabrications, the Collection spans from street-savvy nylon windbreakers, embossed cycling shorts, compact knits and printed denim pants to luxurious featherweight fur coats and cardigans, reversible padded blousons, perforated leather jackets, as well as a selection of elegant evening styles crafted from a textured cloqué jacquard fabric. For beach escapes, kaftans and poplin shirtdresses are shown next to beachwear and activewear for an energetic, dynamic vibe. The marker style also gives a distinctive attitude to iconic accessories, from the Peekaboo and Baguette iconic bags, shown in a super soft padded leather, and the new FENDI Roma shopper, to the signature Colibrì sling-backs and FF Fluid sock sneakers crafted from polished leather.

The same graphic extravaganza defines the Men’s selection, where tromp l’oeil effects, shaded details, flowers and revisited FF logo patterns give a twist to cotton jackets, satin blousons, embossed leather outerwear, sweatshirts, T-shirts, denim pants, cotton trousers, Bermuda pants, as well as accessories, including the iconic Baguette, a small travel case, a backpack, a fanny pack, small leather goods, sneakers, sandals and slides. Sunglasses for both men and women have undergone the transformation as well.