Fendi launches the second edition of its book on craftsmanship
December 6, 2011: Paying homage to the philosophy of ‘Made in Italy’, Fendi continues to commemorate Italian craftsmanship with the second edition of its popular book, The Whispered Directory of Craftsmanship: A Contemporary Guide to the Italian Handmaking Ability. The first edition was published in December 2010.
The second edition is available as a two-volume set, wrapped in a Fendi handmade Selleria leather book strap. The books highlight everything - from a noted Venetian sculptor to Rome’s premier chocolatier and the finest paper foods from Amalfi to the best Milanese barber. Fendi’s Selleria line, which was launched in the mid 1990s, follows the artistic handcrafted traditions that these books honour.
The second edition of Whispered Directory of Craftsmanship is published by Electa editorial house and will be available worldwide in Italian and English versions.