Fendi launches the ambitious “Hand in Hand” project in tribute to Italian craftsmanship


Celebrating artisanal excellence, the collection sees designers reinterpreting the iconic Baguette

Fendi Hand in Hand Baguette Lace

November 9, 2020: Fendi launched its “Hand in Hand” project collection in the Fall/Winter 2020 – 2021 runway show, which was a collaboration between between Fendi and Italian artisans. The Italian maison invited 20 ateliers from 20 regions to reinterpret the iconic Baguette bag – which was originally designed in 1997 by Silvia Venturini Fendi.

Ms. Fendi plans to expand this project to pay homage to the best artisans of the world. As part of the “Hand in Hand” project to transform the iconic bag into a jewel of craft workmanship, each Baguette is stamped with the atelier’s name and the gold “Fendi Hand in Hand” logo, created specially for the occasion.

Fendi Hand in Hand Baguette Jacquard

A collaboration between Fendi and craftspeople at the Florentine atelier Peroni in Tuscany, the Baguette is fashioned from a single seamless piece of molded vegetal-tanned leather with no stitches from bag to buckle, using an impressive traditional technique known as cuoio artistico fiorentino. 

The Venetian artisans at Bevilacqua, creator of jacquard for five centuries, handweaves the fabric on 18th century looms, making rich floral brocade motif, producing just a few centimetres per day. Using it to make a Baguette, an interlaced satin strap and a buckle sculpted in jasper with lizard details elevates this tiny bag. The absolutely breathtaking result is an ode to patient talent, to experience, and to the historic beauty of Venice.

Fendi Hand in Hand Baguette Roman coins

The women artisans of Giuditta Brozetti, from Umbrian town of Pergia, interpret the baguette bag with a horse, a peacock, a unicorn and a dove in a bright royal blue and white color scheme. It is inspired by the bestiary of Medieval history meticulously crafted on 19th century loom.

The master jeweller Massimo Maria Melis, recreates the leather baguette with original bronze coins portraying Roman emperors. The piece uses ancestral Roman goldsmith techniques which brings ancient roman history to life with elegance.

Fendi Hand in Hand Baguette

The artisan Simona Iannini, took 100 hrs to make the shape of the baguette bag using the delicate technique of tombolo aquilano. This lacework technique imploys continuous threads of linen interlaced and never cut or sewn, passed from one generation to another since the 15th century in the Abruzzo Region.

“Each bag is unique, because the imperfections inherent to handmade craftsmanship are what express intrinsic beauty. Fashion often focuses on the designer, and I think it’s time that we celebrate the community of artisans behind these amazing creations,” says Ms. Fendi in an honest tribute to fiercely proud Italian artisans.

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