Transferring its fashion language to home decor, Fendi makes sure that its home collection epitomises the essence of the brand, as they celebrate a year in India
By: Priya Verma
Posted on: February 26, 2013
Luxury fashion brands like Bottega Veneta, Versace, Paul Smith and many more have marked their place in the heart and wardrobe of countless style aficionados around the globe, fulfilling their needs and dressing them fashionably. Since the last decade, however, many of these brands have formed a great connection with home decor too. Coming up with their own creations, they have maintained their aura and individuality in their interior collections as well.
The Italian fashion brand Fendi, which is well known for baguette handbags, was probably one of the first few to dabble into home décor, making sharp business and brand sense. In 1989, Fendi launched its home decor brand by the name of Fendi Casa, which soon bought a new approach to interiors.
The 23 year old brand believes in dressing up the room in the same manner as its fashion clients by adding bling, fur and leather. Fusing two creative inspiration, Fendi and Club House Italia (the official licensee of Fendi Casa), have given birth to a new concept of beauty by re-interpreting ordinary home furnishing design fashion through elegant spaces created using luxury materials like mink, sable, sheepskin and more for furnishings and other decorative elements. As is expected, Fendi pays attention to workmanship and ingenious extraordinary details. Fendi Casa truly takes luxury linen to a different level.
Fendi Casa is available in almost 60 nations including India where Terra Sans Home Couture is the exclusive distributor of the brand. Fendi Casa celebrated its 1st anniversary in India and also unveiled their new range of collection in January 2013. When asked about the collection, Seetu Kohli and Neha Nagar of Terra Sans Home Couture said, "The new collection is not just a design collection; it is an expression of art and a joyful fusion of design, functionality, aesthetics, comfort, style, originality and experience.”
Fendi Casa has always believed in the philosophy of minimalism. Clean surfaces, sleek lines, classic designs and monochromatic pieces define Fendi Casa. The cushion covers sport their signature inverse Fs with bling, thus, adding a touch of glamour to the room. The new collection comprises of Elizabeth's Arm Chairs, Marco Aurelio bed, Frangie and Epoque Dining Chairs, Brunello Dining Table, Raffles Coffee Table and Hemingway Coffee Tables which have been created using exquisite materials like exotic leathers, fur, horn, onyx, dark chromed steel, veneers and lacquers.
When asked about how Fendi Casa fared in the past year, Ms Kohli and Ms Nagar said, "The experience has been amazing, consumers have increased and so has the demand for luxury living." That’s not very surprising considering the large following Fendi has. As India gets ready to spruce up its spaces, the Italian brand is more than ready to meet the Indian consumer’s imagination for elegant and enchanting homes. .
Coordinates: Terra Sans International Pvt. Ltd., Ground Floor, Paras Twin Tower, Tower - B, Sector -54, Golf Course Road, Gurgaon