The petite, iconic FENDi Baguette is extending its offering to include men, thus making history in the world of fashion
By: Jiya Sharma
Posted on: July 15, 2019
Topping the list of Italian savoir-faire this season are pizza, FENDI and the FENDI Baguette. Purses, an accessory that has for the longest time been deemed specific to women’s fashion, is finally at a stage where it is comfortable being worn by men and men are likewise, comfortable wearing it.
In the wake of the 2019 ‘The Baguette Is Back’ trend, FENDI’s legendary Baguette finally makes its debut in the Men’s universe. The iconic Baguette bag continues to evolve and transform itself by remaining a pure expression of FENDI’s unique mix of craftsmanship and innovation. The new bag synthetizes the contemporary functionality, even offering three different ways it can be worn.
Fendi’s new short movie, “Exploring the Men’s Baguette World”, showcases an exciting journey in the Men’s universe, combining imagined and real moments with the iconic Baguette bag. In the movie, three friends, the influencers Marc Fornè, Leo Mandella or Gully Guy Leo, and Nasir Dean or Marcato, enter the pop yet contemporary Baguette World. Here they are surrounded by a mystic FENDI library in the exceptional atmosphere of the FENDI Men’s Pop-Up store in Via Montenapoleone 3, Milan. As they read a book, they are suddenly projected into a parallel fantastic universe having fun and playing with the iconic bag.
Re-mixing the boundaries between reality and dream, vivid and hypnotic neon lights light up new Men’s Baguette which takes central stage with its different variants. Did it all happen for real or it was just a dream?
Be adventurous and blur the line between reality and fantasy – explore the Men’s Baguette World with the short movie.