Etro announces Boho Butterfly collection in collaboration with Ginori 1735

The brand is introducing consumers to designs marked by their joyful and positive iconography in a joint venture with the artisanal excellence of Ginori 1735

November 23, 2021: Fashion house Etro, that has defined Italian style around the world since 1968, is introducing its audiences to the new “Boho Butterfly” collection in collaboration with the Italian manufacturing company Ginori 1735. The collection features a curated set of decorative creations made of porcelain - including a refined series of vases, table sets, valet trays, plates, coffee cups and more. 

Etro X Ginori 1735 porcelain platter

The Etro X Ginori 1735 creative journey begins with both brands’ shared visionary landscapes for high craftmanship, using carefully curated colour palettes to execute distinctive aesthetics. 

The joint venture is inspired by secret gardens of fantasy, imaginative final touches full of magic and aspects of nature like flowers, starts, leaves and multicolored butterflies.

Etro X Ginori 1735 porcelain plates

Ginori 1735, known as an international reference point for porcelain and sculpture making, assures consumers that the collection will be embellished with evocative and whimsical motifs detailed with bright vibrant colours. 

Etro X Ginori 1735 porcelain plates

Embodying a joie de vivre, each creation is a shared vision of both Etro and Ginori 1735 for high quality furnished elements, showcased in everything from table sets to napkins fabricated with the finest cotton. The iconic Paisley fabric is incorporated into several design pieces, offering a complete picnic set for relaxing moments in the open air. 

Etro X Ginori 1735 porcelain vase

The Boho Butterfly collection will be available from December 1 at Etro and Ginori 1735 e-commerce portals, and at selected retailers across Europe, USA and Asia Pacific.

- By Sarah Micho

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