Estee Lauder signs Diana Penty as Brand Ambassador for India
December 10, 2018: Luxury skincare and makeup brand, Estée Lauder, has signed Bollywood actress and model, Diana Penty, as the first Brand Ambassador for India. Ms. Penty will feature in the brand’s campaigns across digital and in-store platforms. Her first campaign will be for Estée Lauder’s iconic Advanced Night Repair.
“We are thrilled to welcome Diana to Estée Lauder India as our first Brand Ambassador,” said Rohan Vaziralli, General Manager, Estée Lauder Companies India. “Her independence, confidence, sophistication and radiance reflect the modern Indian woman today and will bring a fresh attitude to our brand legacy and style. We’re excited to reveal our first campaign with Diana and truly believe she will help connect our brand with female consumers around the country.”
Diana will front the Advanced Night Repair and Pure Color Love Lipstick campaigns in India. She will also lead the DoubleWear Stay-in-Place Foundation campaign, joined by local influencers representing diverse backgrounds and skin tones.