Estee Lauder launches the Modern Muse fragrance
October 17, 2014: Estée Lauder has unveiled Modern Muse, a new fragrance inspired by the intriguing duality of today’s woman and complements every aspect of her dynamic life. This fragrance captures the essence of a Modern Muse with a Lush Floral Woody scent, which conveys confidence, style and creativity with a modern, youthful attitude.
In tune with its philosophy, the fragrance’s innovative “dual-impression” structure invites women to connect with it through two contrasting aspects. The Sparkling Jasmine Accord captures the creative energy and magnetic femininity of a modern woman. Exotic Mandarin and tempting Honeysuckle Nectar exude energy with a youthful sensation of Dewy Petals. Two extractions of Jasmine Sambac, including one new to the perfumery palette, Jasmine Sambac China Absolute, bring luminous texture to the feminine bouquet of rich Tuberose Fleur and Fresh Lily.
The Sleek Woods Accord blends two Patchouli essences wrapped in the creaminess of Madagascar Vanilla, rich Amber Wood and soft Musk – all of which craft an undeniably sensual finish.
The Duality is also expressed through the package design. In color, it is blush pink and deep navy blue. In shape, it is a strong, tall luxurious glass bottle with soft rounded sides.