Estee Lauder introduces new Double Wear Stay-in-Place Eye Pencil
February 12, 2015: Luxury beauty brand, Estee Lauder, adding to its Double Wear makeup collection of long-wearing, stay-in-place products, has introduced the new and improved Double Wear Stay-In-Place Eye Pencil. Featuring the same formula, the Double Wear Stay-In-Place Eye Pencil now includes a water-resistant claim, an improved silicone smudge tip and an updated collection of shades.
The Eye Pencil’s creamy formula sets in quickly to provide an intense high coverage, color-true wear. Easy to apply, the pencil gives a smooth stroke with no tugging or skipping and practically melts into the skin. Long-wearing, this water-resistant eye pencil is easy to smudge, blend and apply due to a combination of unique technologies and carefully selected ingredients.
The Color Brilliance Pigments incorporated into the formula add the purest color and intensity along with rich, bright luxurious pearls to provide intense, saturated color and extreme brilliance. Formulated with Vitamin E and Jojoba Oil, the formula helps cushion and protect skin, and delivers a gentle application and wear.
The new lineup includes rich, jewel-toned shades consisting of mattes and shimmers in 8 shades – Onyx, Coffee, Smoke, Night Diamond, Night Violet, Sapphire, Emerald Volt and Electric Cobalt.
Available at: Estée Lauder stores in India
Price: INR 1,650