Estée Lauder introduces new Pure Color Eyeshadow


Estée Lauder introduces new Pure Color Eyeshadow

November 24, 2010: Estée Lauder and Creative Makeup Director Tom Pecheux have introduced a vibrant collection of eyeshadows that envelop the eyes with attitude and style. Long-lasting pigments, fade resistant formulas and four buildable finishes are fused with bold, rich hues to create infinitely versatile eye looks. The couture collection of shadows is expertly crafted and specially formulated to maintain the highest quality of colour performance. The 48 rich shades range from plush purple and antique gold to smokey graphite and sweet sugar.

The subtle to high impact colour palette ensures a shade for all skin tones and desirable eye looks. The four, multi-dimensional finishes include matte, satin, luminous and metallic. The eye shadows are placed in a sleek, golden mirrored compact with oversized Estée Lauder cartouche for a luxurious presentation. The jeweled-like compact incorporates a mirror for ease in application. The new, specially designed sponge-mitt applicator was created to work with all four finishes.

So be creative and give your eyes a smouldering look or an innocent blush!

Suggested Retail Price: INR 1,350
Available at: Estee Lauder, 2nd Floor Palladium Mall, Phoenix Mills, Lower Parel Mumbai

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