Marking 110 years of celebration, the brand continues its creativity and design magic by going completely virtual
April 28, 2020: Leading global luxury menswear brand, Ermenegildo Zegna's latest SS'21 has decided to go digital. Continuing the aim to bring the style and innovation, the brand would be celebrating its 110 years of history.
“I have always wanted to use alternative formats to communicate my creative process to an even wider audience. The idea that this season I will present the collection with a digital tool gives me great energy and freedom of thought because I can finally enter directly into people’s place,” affirms Alessandro Sartori, Artistic Director of the Ermenegildo Zegna Group.
The brand always takes as an inspiration to change the parameters of fashion and at the same time as an opportunity to share - the collections in a different way. The exclusive use of digital has become more important than ever now.