Ermenegildo Zegna reopens New Bond Street store in London
December 1, 2016: Menswear brand Ermenegildo Zegna’s flagship boutique in London at New Bond Street first opened in 1987. After a 20 month renovation project, the reinvented and expanded store opened its doors recently, with much panache.
The New Bond Street Global Store features 605 sq mts of luxury retail space, divided across four floors. Rich colors, materials and fabrics are used throughout the shop to immerse the visitor in the true world of Zegna and its history.
The store's stunning façade honors English heritage and blends seamless with the historical architecture of London’s New Bond Street. The façade’s use of red and grey marble in various shades provides a sense of depth, while the characteristic red bricks, the bow-windows facing New Bond Street and the vintage bar from the 1950s come together in a heartfelt tribute to British culture.
Metal strands are used in the two windows representing the warp and weft yarns of a loom, architectural sheep heads are placed on the window keystones and the bas-relief is inspired by the sheep heads at Villa Zegna in Trivero (Italy). The new Global Store also reflects the brand’s longstanding commitment to social and environmental well-being in terms of its eco-sustainability.
The staircase functions as the central circulation and is also a visual focal point featuring a floating, open design with ebonized oak tread tops and beneath, suspended polished metal rods resembling textile stands are backlit by LED lights. The third and final floor is divided into two distinct zones, both of which are enhanced by the prominent bow-window facing New Bond Street, together with the golden fireplace in light marble and the vintage bar from the 1950s, all evoking the feeling of a British gentleman’s club.
The New Bond Street Global Store is also home to the South-African artist William Kentridge tapestry Dare / Avere (2016). Specifically commissioned by ZegnArt to be permanently displayed inside the New Bond Street Global Store, the 250 x 360 cm tapestry made with mohair threads is an interpretation of the history and values of Ermenegildo Zegna.