Ermenegildo Zegna opens its first flagship store in Singapore
December 10, 2014: Ermenegildo Zegna has opened a new flagship store in Singapore’s Paragon Mall, one of the main luxury shopping centers on the Orchard Road in the heart of the city.
The Singapore’s flagship store is designed by in-house architects based on global concept stores developed by Peter Marino. Reinforcing both the innovative spirit and the brand’s heritage, the boutique combines fine materials, natural colors and technical innovation to envelop the customer within an exquisite shopping experience.
Occupying 342 sq m of space, the Singapore flagship store has a sophisticated atmosphere, epitomized by the use of selected woods, metals and stone chosen as the main materials, as well as by the armchairs in rich pattern fabrics and leather sofa, and handmade wallpaper.
The store encompasses the full range of ‘Sartorial’ and ‘Upper Casual’ offering and also the Z ZEGNA debut collection, designed by Paul Surridge and Murray Scallon for an urban trendsetter, which is presented in its own dedicated area. Leather goods and the brand’s licensing products including Ermenegildo Zegna eyewear, fragrances and underwear are also displayed complemented by textile accessories.
A large luxury space in the center of the store is dominated by a fireplace and selected artwork which creates the ideal atmosphere for clients to enjoy the privilege of the Su Misura service with its’ innumerable variety of textiles. With this sartorial service, wardrobe consultants can advise clients on designs and seasonal fabric combinations available at Zegna in an exclusive and private atmosphere. The new flagship store also features the Couture room designed by Peter Marino to host Ermenegildo Zegna Couture collection by Stefano Pilati.