Dom Perignon pays homage to Andy Warhol
December 2010: Luxury wine brand Dom Pérignon paid tribute to the renowned artist Andy Warhol with the creation of an exclusive collection of three bottles by the Design Laboratory at Central Saint Martins School of Art & Design.
An entry dated March 8, 1981 in Warhol’s diary said: “Went to the gallery where they were having a little exhibition of the glittery Shoes, and had to do interviews and pics for the German newspaper and then we had to go back to the hotel and be picked up by the “2,000” people - it's a club of twenty guys who got together and they’re going to buy 2,000 bottles of Dom Pérignon which they will put in a sealed room until the year 2,000 and then open it up and drink it and so the running joke is who will be around and who won't..."
The pope of Pop Art and a leading figure of the New York underground art scene had just returned from Munich where he had had a show, and was recounting what he had seen. He really loved this story. Not surprising!
Inspired by Warhol’s unconventional representation of icons, and the playful use of codes and colour in his work, Dom Pérignon commissioned the Design Laboratory at Central Saint Martins School of Art & Design to reinterpret its timeless bottle. The result is a unique collection of three bottles, each with its distinct label in red, blue or yellow, paying homage to Warhol’s iconic colour games.