Succeeding the successful 101 Dalmatians collaboration, Givenchy and Disney are celebrating the Lunar New Year and the 100th anniversary of the Walt Disney Company by presenting Oswald, the Lucky Rabbit, in a new collection.
January 6, 2023: Luxury brand Givenchy and Disney are featuring Oswald in a new capsule collection to welcome the Year of the Rabbit and celebrate the 100th anniversary of Disney Studios.
Oswald was one of the first breakout animated characters created by animation genius Walt Disney and his studio artists. Nearly a century after his birth, the rabbit returns to the limelight in a new short film by Walt Disney Animation Studios, starring the Disney x Givenchy capsule collection. Givenchy Creative Director Matthew M. Williams imagined a magical world tour for Oswald, finding inspiration around the globe, from New York and Paris to Los Angeles, Shanghai and Tokyo.
The mischievous and admired precursor to Mickey Mouse, Oswald emerges on clothes, bags and accessories comprising earbud and phone cases, card carriers, caps and tennis shoes, joined by totes and cross-body bags.
For women, Oswald is bedecked on T-shirts, shirts and sporty ensembles. Solo or with his sweetheart Ortensia, the rabbit also adorns varsity jackets and a jean jacket. The capsule conveys positive messages to commence the year with motifs reprising the emblematic 4G logo, hearts, flowers and musical notes.
For men’s pieces, Oswald is ready to take on the world on his motorcycle in New York, and poses proudly in Shanghai in front of the Walt Disney Studios logo. His venturesome spirit features on hoodies, jeans, sweatshirts and track ensembles in a palette dominated by red, black and blue. The capsule is available worldwide in stores and online.
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