Designer duo from Jade launch 'Monica & Karishma Couture', specifically to create bridal ensembles
August 13, 2019: Monica Shah and Karishma Swali are known for their Indian luxury label Jade. Coming from the same house, the duo have now launched ‘Monica & Karishma Couture’ – a label set to elevate the bridal dressing experience for the New Age bride.
The label is conceptualised with an aim to reinvent Indian artistry and enhance the entire experience of crafting a bridal outfit from scratch, through limited-edition handcrafted pieces that have high artisanal value. Under Monica & Karishma Couture, the designers will co-create the outfit with the bride, making the process immersive and experiential for her.
At any point, one can find only three pieces of any Monica & Karishma Couture outfit. The entire packaging will be personalised too – intricately crafted ensembles will be lovingly packed in a special trunk, along with a hand-painted sketch designed and signed by the designers. The outfit transcends from being a mere piece of clothing to a keepsake in the couture connoisseur’s collection.
Launching their first collection under the label, La Muse Mystique, it includes contemporary embroidered jackets, A-line lehengas lush with opulence and regalia, airy and ethereal sheath skirts, sarees that drape around the body like second-skin, Victorian blouses, Mughal-inspired Anarkalis, and lacy gowns that feel like soft breeze on the skin.
The palette of La Muse Mystique offers the perfect festive mood with the fantastical hues of Midnight Green, Lunar Silver, Coral Rose, Turquoise, Fuchsia Pink, Aegean Blue, Mandarin Orange, Garnet Red, Twilight Purple, Persian Violet, Insignia Blue, Emerald Green and Oxblood, among many others.
Most of the collection under the 'M&K Couture' line is crafted using the Ek Taar technique, where pieces are intricately crafted with just one thread. Ek Taar as a technique is not only complex and laborious, but also versatile. It’s been a part of the communities from Kashmir to Kutch for ages, who used it for every kind of clothing – from everyday clothes to their own bridal trousseaus. Each piece can take up to 9000 man-hours to create.
On the idea for a separate label made exclusively for brides, Ms. Shah shares, “We completed ten years in Indian fashion last year. We felt like it was time to take things to the next level. We wanted to go a step further in not only bringing a bride’s dream wedding outfit to life, but also building a unique experience for her."