A surprising move which nobody could have foreseen, the designer is leaving the brand after a very successful run
November 11, 2021: Luxury brand Bottega Veneta and designer Daniel Lee have announced their joint decision to end their collaboration. Mr. Lee, who has been at the creative helm of the House since July 1, 2018, brought revolutionary ideas to the brand.
Leo Rongone, CEO of Bottega Veneta, said, “I would like to thank Daniel for his dedication to the House over the past three years. He provided Bottega Veneta with a fresh perspective and a new sense of modernity, while remaining respectful of the brand’s fifty-year heritage. The remarkable growth of the brand over the last three years bears testimony to the success of his creative work.”
The designer recreated Bottega Veneta’s design aesthetic as he revolutionized the mood through new materials and more youthful silhouettes, while keeping the brand’s sophistication intact. His latest collection – Salon 03 – for Bottega Veneta was a mélange of industrial technology sensibility combined with vibrant shades and fabric innovation.
Perhaps, the brand’s boldest move under Mr. Lee came when Bottega Veneta deleted its social media presence completely.
From taking a turn towards the sustainable to reinterpreting the brand for a millennial audience to underlining the brand’s exclusivity, Mr. Lee has made monumental advancements for the brand in the short 3 years he has been there.
Mr. Lee said, “My time at Bottega Veneta has been an incredible experience. I am grateful to have worked with an exceptional and talented team and I am forever thankful to everyone who was part of creating our vision. Thank you to Francois-Henri Pinault for his support, and for the opportunity to be part of Bottega Veneta’s story.”
A new creative organization for the House will be announced soon. The brand has some very big shoes to fill.
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