Continuing its designer collaborations, H&M shakes hands with Irish designer Simone Rocha


Expect to see some floral, embellished and beaded creations from the new collaboration

January 14, 2021: After legends like Karl Lagerfeld, Roberto Cavalli, Versace, Balmain graced its hallways, H&M has now announced a new collaboration with the London-based Irish fashion designer SIMONE ROCHA. 

Simone Rocha

Ms. Simone Rocha

The SIMONE ROCHA x H&M collection will include SIMONE ROCHA’s signature womenswear, alongside menswear and childrenswear. Primarily a womenswear designer, this marks the first time that Ms. Rocha will design a wardrobe for the entire family. Each category combines a full wardrobe; special occasionwear, including tulle dresses and tailoring, alongside knits, shirting, outerwear such as trenches, casual t-shirts, accessories, including SIMONE ROCHA’s signature sparkling jewellery and Simone Rocha-embellished footwear.

“I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of,” says Ms. Rocha.

Simone Rocha X H&M

Ms. Rocha’s design aesthetic is minimal with a seamless blending of the feminine with tomboyish silhouettes. This collection will also display her signature appeal, highlighting her personal inter-ethnic heritage and the myriad inspirations which have defined the growth of her label, from the traditions and crafts of Hong Kong through to the greats of art history.

The SIMONE ROCHA x H&M collection will also give centerstage to the interplay of fabrics and embellishments for which the Irish designer is popular. Expect to see glimmers of Tudor courtiers, of wild florals, of portraits and photographs, of dolls and playthings. Tartan, beading, florals, pinks, reds, and bespoke fabrications have been developed in house, especially for this collaboration. 

“SIMONE ROCHA has been on the H&M wish-list for some time. This collaboration offers a new audience the chance to own a very special piece of design history. All of us at H&M have been so inspired to work with a female designer who spends so much time thinking about contemporary femininity, and womanhood, and who is so committed to excellence in craft and design, from the process of developing special fabrications, to pushing silhouettes, shapes and embellishments. Every garment within this collection is unique, special and the result of years of work and meticulous research,” says Ann-Sofie Johansson of H&M.

The collection, which will be launched on March 11, 2021, also celebrates a decade of the SIMONE ROCHA label. 

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