Clinique signs Radhika Apte as brand ambassador for India
March 1, 2019: Clinique, the luxury skin care brand and prestige beauty leader, has signed Bollywood Actress, Radhika Apte as its first brand ambassador for India.
According to Clinique, Ms. Apte exemplifies the brand’s philosophy of empowering, inspiring and delivering happiness to women by celebrating natural beauty through great skin.
Rohan Vaziralli, General Manager, Estée Lauder Companies India, says, “Radhika is a trailblazer in her line of work - through the roles she portrays to empowering women to focus on inner beauty. She is fresh, dynamic, young, strong minded, natural and genuine, making her the perfect expression of Clinique. We’re delighted to welcome Radhika to the Clinique India family and am confident she will inspire millennial consumers in India and around the world.”
Clinique India aims to increase brand awareness, deepen consumer engagement and drive education on the importance of good skincare habits through a series of campaigns featuring Ms. Apte in 2019.