Customising clothes for the bride is passe. It is now time to tailor-make a beauty box for her
By: Karishma Suri
Posted on: January 21, 2014
India is definitely warming up to customisations. Adding to that long list of 'possibilities' of permutations and combinations is now make-up, especially for Indian brides. Bridal trousseau, as you know, is an extensive energy sucking procedure where the bride-to-be, with her battalion of experienced shopaholics, prepares to build a new life from scratch, which includes clothes, shoes, jewellery and make-up. Attempting at simplifying the last component, Clinique offers a bridal trousseau service with makeup and skincare treats to bring out the best in every bride-to-be. An India exclusive initiative, it won’t be long before the world starts picking up on this and customising boxes for the country’s brides according to their tones and textures.
End of 2013 saw the launch of this service as I took a quick stroll to the store to admire the beauty of that white box with the ethnic and graceful motif catching my eye. The team introduced the concept to me (two years too late for me as I could have used it at my own wedding), the idea seemed appealing and I found myself already appreciating the efforts behind this.
Brides, at their best
Every bride wants to look her best on her wedding day and Clinique understands the importance of this. Brides need to feel and look radiant throughout, and as an easy solution for that, Clinique’s new Trousseau Service is especially created for Indian women. In keeping with the skincare brand’s personalized service model, Clinique’s Bridal Trousseau Service is an interactive, appointment-based service ensuring each bride receives customized solutions for her bridal beauty needs in consultation with a specially trained Clinique Colour Specialist. With special, customized service and all the contents under the Clinique banner, you know you are in safe hands.
As you know, Clinique is a renowned cosmetic brand known for its dermatologist created skincare and make-up products. Clinique’s Bridal Trousseau Service, an India exclusive venture, is launched with the purpose of addressing a bride's beauty needs from A to Z. "This service will allow the bride to select the right skincare and make-up products by forming her own personalized bridal box and consequently she can even do her own make-up for occasions around her wedding like the sangeet, mehendi, reception, etc. To sum it up, the purpose of this service is to have the bride looking radiant and feeling confident throughout her wedding, by providing her with the right guidance with handy make-up tips," said the Clinique experts.
Be it a skincare regime to restore youth or achieve flawless perfection to learning bridal make-up tips for a variety of wedding festivities, brides will leave enriched with knowledge about their skincare needs and complete wedding looks mapped on a face chart, so that she can recreate the looks on her own. What’s more? With every purchase made worth INR 15,000, the bride will take home her handpicked selection of Clinique’s products in the stunning Bridal Trousseau Box, absolutely free.
Personal interaction and a customized bridal box with skincare and make-up products is the core of this service. However, Clinique recommends a few essentials like the Clinique Intro kit (Cleanser, Clarifying Lotion based on the skin type and moisturizer) and Clinique Turnaround Overnight Radiance Moisturiser for instant glow. For base make-up, the team recommends Even Better Make Up SPF 15 (Foundation), Even Better Compact SPF 15 and the Even Better Concealer Orange Tone (exclusive for India). In colours, they recommend Quickliner for Eyes Intense (shades of peacock, peridot and truffle - new editions for the wedding service), All About Shadow Quad - On Safari (greens and golds), The High Impact Volume Mascara, the popular Chubby Stick Intense Moisturising Lip Balm in Heftiest Hibiscus and Mightiest Maraschino and High Impact Lipstick in SPF 15.
India leads the way
Created especially for India, this luxurious Bridal Trousseau Box is inspired by Indian bridal motifs with its delicate gold floral exterior and metallic accents on the edges and handle. The interiors are just as decadent with a deep crimson velvet casing, a mirror and a large compartment for the bride to carefully place her skincare and make-up products. Sophisticated, elegant and lightweight, this Bridal Box reflects the perfect confluence of contemporary and traditional that would beautifully adorn any bridal dressing table or be moved from event to event…including their honeymoon after the wedding! Whether gifted to a bride or purchased by one, Clinique’s Bridal Trousseau Box is a wonderful wedding keepsake.
The service has received a great response and the complimentary bridal box is already a huge hit with the brides-to-be and their families. "A lot of people even want to gift the service to their close ones who are nearing their wedding date. The service is only available in select Clinique stores across Mumbai, New Delhi, Gurgaon and Bangalore and has already generated a lot of interest, so we presume Indians are warming up to the idea of a holistic Bridal Trousseau Service that addresses every single make-up and skincare concern they have." said the team. And why not? India is a huge potential market with a buzzing wedding season and the Indian bride-to-be usually pressed for time with too many things to do. During this busy time, the Clinique Bridal Trousseau Service is a trusted source of guidance for her, which is not very time consuming, and in INR 15,000, turns out to be very cost-effective. After a thorough research of the demographics, Clinique came to the conclusion of launching the service in India before any other country. Boy, are we glad!
If you haven't yet heard about it, or would like to be further informed, head to the Clinique Stores that carry attractive visuals and collaterals to spread awareness on the service.