Following the initiative of Rolex, Chopard joins Patek Philippe, Chanel and Tudor to initiate a new watchmaking trade show in Geneva
April 21, 2020: Chopard has decided to join a project led by Rolex, together with other prestigious Maisons including Patek Philippe, Chanel and Tudor. The objective of the project, in collaboration with the Fondation de la Haute Horlogerie (FHH), is to initiate a new watchmaking trade show to be held at the Palexpo centre in Geneva on the same dates as Watches & Wonders.
The Scheufele family –leading the Maison for several generations looks forward to working with the Fondation de la Haute Horlogerie, whose support for ancestral crafts is fully aligned with Chopard’s vision. The new watchmaking trade show corresponds to a need expressed by our worldwide retail and media partners, to visit an annual unique and qualitative event.
Further, this initiative responds to a profound desire to promote watchmaking expertise in both Geneva and the surrounding region, while offering clients an exceptional experience showcasing the Maison’s watch and jewellery creations.