Chanel becomes a major partner of the 29th International Festival of Fashion and Photography
March 5, 2014: Chanel has become a major partner of the 29th International Festival of Fashion and Photography, to be held in Hyères, from the April 25-28, 2014, and is the principal sponsor of the permanent exhibition of Charles and Marie-Laure de Noailles, une vie de mécènes, at the Villa Noailles.
As part of this collaboration, Chanel will provide support for the festival’s fashion activities as the official partner of the makeup cabin for the festival’s fashion shows. In addition to this, the prize-winner of the Grand Prix of the Jury Première Vision will have the opportunity to undertake a project with Chanel’s Métiers d'art united under Paraffection that will finance the development of five silhouettes in their ateliers with the value of 15,000 euros. Chanel will also support the Photography Grand Prix of the Jury, where the prize-winner will receive a donation of 15,000 euros.
The Chanel partnership with the Hyères Festival, which encourages young creators in the fields of fashion and photography, is part of an on-going process as creation is the very heart and soul of Chanel.
Chanel is indeed an apt brand to partner with such an event, considering their brand values of luxury, creativity, innovation, audacity, modernity, femininity, highest quality and best know-how. The brand has always collaborated with the best in the business such as the embroiderers Lesage and Montex, the feathers and flowers maker Lemarié, the master pleater Lognon and the subcontractor atelier grand flou Paloma.