Chanel launches the multi-faceted Gabrielle bag
April 25, 2017: For more than 30 years, Karl Lagerfeld has been continuing the traditions of Gabrielle Chanel and enriching her legacy. And therefore, he has launched a new bag, Chanel's Gabrielle bag, in the same spirit.
This bag draws from the futuristic spirit of the collection with a wink to Ms Chanel. Menswear gave Ms Chanel the idea to design, among so many other things, bags that were both practical and aesthetically pleasing.
This combining of beauty with practicality, of strength with elegance that characterises Chanel handbags, is perfectly embodied by Chanel's Gabrielle bag. Fitted on a rigid thermoformed base, the main body of the bag is extremely light and ultra-supple: this contrasting structure gives it perfect stability and enables women to find their belongings with ease. It hugs the silhouette, moves with the gait and never hinders it. Its adjustable strap comes with a double chain interlaced with leather in both golden and silver metal. An original detail that allows for three different ways of wearing it: either over the shoulder, across the body or both at the same time, with the chain going over one shoulder and then diagonally over the other, adapting to the wearer’s character, situation or mood.
Crafted from aged calfskin with a quilted body and a smooth base, in black or white unicolours or bicolours (black/white, navy/black, beige/black), Chanel's Gabrielle bag comes as a hobo version, itself available in three formats, a backpack, a large shopper and a supple purse contained in a rigid half-case. This purse exists in numerous versions: in addition to the leather version there’s black python and also vibrant shades of yellow, pink, red, blue and aqua. The lining is a garnet-hued cloth, the ultimate reference to the first-ever bags created by Gabrielle Chanel.
The brand has created stunning ad campaigns with Kristen Stewart, Cara Delevingne, Caroline de Maigret and Pharrell Williams, which can be viewed on Chanel’s YouTube channel.