Chanel launches Vitalumiere Loose Powder Foundation
July 14, 2014: For the first time, the Chanel Makeup Creation Studio has developed a loose powder foundation and a mini Kabuki brush, united in a case that takes care of providing you with a naturally luminous and even complexion.
The powder offers the finish of a fluid foundation for a natural second-skin effect without a hint of thickness. The formula of the powder is a combination of two specific powders whose shape allows them to adhere to the skin surface with incredible affinity. Enriched with a softening Canola oil derivative, the powder delivers a sensation of comfort and protection all day long. The combination of soft focus powders, uniting small polymer microbeads and two different sizes of cellulose microbeads, fills surface irregularities and instantly smoothes the skin. Imperfections are diminished and the skin texture is evened out (+55%) for a 100% natural effect.
White pearlescent pigments with red, green and blue reflections (RGB) paired with small aluminum hydroxide “cushions” on their surface produce a soft and luminous reflection. The smooth and transparent appearance of the mica powder optimizes the light reflection of the highlighting pigments to offer a glowing makeup result. “High Definition Light” pigments were added to give a warmer effect to the emitted light.
This silky powder perfectly follows every curve of the face thanks to the mini kabuki brush. Its size, design, infinite softness and practicality make this a perfect accessory. Specifically adapted to this product, it guarantees an adjustable makeup result with amazing coverage that looks incredibly natural.