Chanel launches Vitalumiere Compact Douceur
October 9, 2013: Conveying the philosophy that complexion must be approached with simplicity and pleasure, freshness and lightness, gentleness and subtlety, Chanel has now launched the Vitalumière Éclat Compact.
The product unveils exceptional sensoriality, a surprising blend of gentleness and weightlessness for an even, luminous complexion, naturally glowing with freshness. Chanel adds two new steps to a tried-and-tested method to optimize the sensorial properties of the texture: whipping and sifting.
Weightlessness and creaminess are provided by the whipped blend of powders, water and binders resulting in a creamy, evanescent texture. Comfort is ensured by active ingredients whose efficacy is preserved by slow heating at a low temperature when they are added to the mixture. Fineness and gentleness are guaranteed by sifting, before the mixture is pressed.
Known for its moisturising agents, peach extract helps keep skin soft and supple all day long. In addition, High-Definition Light Pigments illuminate the face with a luminous halo. Directly inspired by the optic technology of plasma screens, this combination of three pigments (red, green and blue) helps diffuse white light with a sheer finish. The complexion glows in just one application and also naturally evens out.
Vitalumière Compact Douceur comes in a range of six shades (to choose from amongst eight), available in two harmonies: Beige for a natural tone-matching result and Beige Rosé for an anti-fatigue result.