Founded in the year 2014, LVMH’s Chandon India has its roots in Nashik, Maharashtra
April 5, 2021: Seven years after making its debut in India, Chandon, LVMH’s sparkling-wine Maison, has launched a new brand identity with beautifully updated packaging that is as exquisite as the liquid within.
In a statement, the company stated that its fresh label design reinforces “the brand’s unparalleled quality and consistent craftsmanship”.
Chandon’s new visual identity pays tribute to the brand’s expansive winery community with its seven points ‘star’, representative of Chandon’s six globally renowned wineries across Argentina, Brazil, California, Australia, China, and India. The mark celebrates the brand's premium position as the world's largest sparkling wine estate with 1400Ha solely dedicated to growing grape varieties dedicated to bubbles.
Born as an Argentinian winery in 1959, the brand always looks for pioneering, unexpected lands, and brings up innovative techniques to delight its customers. Consequently, CHANDON's dynamic new look and feel mirror the brand's values while simultaneously delighting loyal consumers and attracting adventurous new shoppers with its eye-catching vertical design.
Today, the company is a diverse community of explorers with winemakers representing seven nationalities across six countries spanning four continents.