Celebrity-backed Slab Ventures Netherlands and AB InBev India launched D’YAVOL Inception

This blended malt Scotch whisky possesses a nuance of flavor and sherry notes.

July 6, 2023: After launching a capsule collection of Shahrukh Khan signed jackets – that got sold out within days – Slab Ventures is expanding its brand D’YAVOL to offer D’YAVOL Inception – a rich and savory blended malt Scotch whisky.

D'Yavol Inception Whisky

The brand is co-founded by Leti Blagoeva, Aryan Khan (actor Shahrukh Khan’s son) and Bunty Singh. The first offering of the brand was D’YAVOL Single Estate Vodka and D’YAVOL X, the exclusive limited-edition luxury streetwear line. 

The new Inception turns the heat up with gentle peat and indulgent sherry notes. With unparalleled workmanship, this concoction is crafted in Scotland, blending eight distinct single malts from the regions of the Highlands, Lowlands, Speyside, and Islands. This absolute classic comes in an opulent packaging styled in timeless black and gold aesthetics, and is best designed for an indulgent mouthfeel.

D'Yavol Inception Whisky

About this special release, Mr. Singh, Co-Founder of Slab, said, “We are thrilled to present D’YAVOL INCEPTION as we continue our journey alongside our esteemed partners at AB InBev India. We took upon ourselves the challenge of combining exceptional single malts from different regions in a blend that brings out the best of each component malt. The perfect balance of smokey peat and sweetness, imbibed through years of maturing in very rare Madeira and Tawny Port casks, gives rise to an indulgent and differentiated liquid that we are extremely proud of. Created by our Master Blender, Vic Cameron, INCEPTION is indeed the beginning of something very special, and we are confident it will become an instant classic.” 

D’YAVOL INCEPTION is available in Maharashtra for ₹9800, Goa for ₹9000 and Karnataka for ₹9500, and will soon be available in Delhi, West Bengal, UP, Haryana & Telangana.

- By Pritha Debroy

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