Casa Paradox launches the 'Illustratti' collection
January 11, 2013: Interior and home décor brand, Casa Paradox, has launched Illustratti, a play of graphic art illusion, by Ms Raseel Gujral.
A fusion of Indian and Western, the Illustratti collection is Ms Gujral’s evolution to a spontaneous and vibrant format, featuring graphic art that can be customized by dimension – from 1 sq ft canvas and beyond, to eclectic prints on furniture. Illustratti is packed with youthful energy, complimented with free movement of varying forms, prints and vibrant colours. The various segments within the collection lend a mood of tongue-in-cheek. It is a rare concept which brings graphic art to the fore.
Available in varying dimensions in canvas, the sub collections include Jailhouse Rock, Horse with no Name, You make me dizzy Miss Lizzy, Lucy in the sky with Diamonds, Born to be Wild and You are so Vain, amongst others.
The Illustratti collection of furniture brings together art and space and form. A topical piece of furniture gives one the opportunity to have art beyond the wall. The Illustratti mandir with Sri Nath ji on its face is cheekily called “Oh My God”. An eclectic long bar cabinet with gothic Mumbai overlaid in a kitsch style with ‘Band Baaja Baraat’ and is called just that, symbolizing the Drama of Every Day Life!
The collection is exclusively retailed through the Casa Paradox boutique at The Gallery on M.G, as well as at DLF Emporio (New Delhi).