Cartier - The Name Says it All


A watch that is a symbol of achievement, this is the fourth in the series of 5 articles on true luxury experiences by our readers!

By: Sukriti Singh Rao

Posted on: May 4, 2015

cartier old watch by luxury ownersFounded in Paris, France in 1847 by Louis-François Cartier, the company remained under family control until 1964. Cartier is a 'royal' favourite, that has a long history of sales to royalty and celebrities. King Edward VII of England referred to Cartier as "the jeweller of kings and the king of jewellers." For his coronation in 1902, Edward VII ordered 27 tiaras and issued a royal warrant to Cartier in 1904. Similar warrants soon followed from the courts of Spain, Portugal, Russia, Siam, Greece, Serbia, Belgium, Romania, Egypt, Albania, Monaco, and the House of Orleans. And our very own, Bhupinder Singh, The Maharaja of Patiala, for whom the diamond necklace was created, has been known to be a great patron of the brand.

I come from a family of Rajput's and we royals love our bling in an understated sort of way. My mother gifted me my first Cartier after my 10th Boards as a prize for ‘studying hard and performing well’. From where I come, performing well means not flunking in more than one subject, so you see I’m gifted that ways.!

I still remember the gorgeous deep red box with its delicate gold etching, and once I opened it, my heart stopped beating. Encased in a smooth beige velvet was lying this exquisite piece of timepiece. 

A Platinum ‘ballon bleu de Cartier’ timepiece. A little bit of heaven.

Floating like a balloon and as blue as the sapphire safely nestled in its side, the Ballon Bleu watch by Cartier adds a dash of elegance to male and female wrists alike. Roman numerals are guided on their path by a sapphire cabochon winding mechanism protected by an arc of precious metal. With the convex curves of the case, guilloche dial, sword-shaped hands, and polished or satin-finish links of the bracelet... the Ballon Bleu watch by Cartier floats through the world of Cartier watchmaking.

In the highly competitive luxury space, where brands are expanding and creating collections that can be of questionable designs and intelligence just to stay ahead in the game, Cartier stands out and maintains its numero uno position by being the leader of understated luxury, but a luxury that no one can compete with.

I would like my next Cartier purchase to be a Panthère De Cartier Necklace, just for the sheer simplicity of its classic and timeless design. Maybe with my next pay chequ, (who knows!), from one of the Cartier Boutiques operating in more than 200 stores in 125 countries.

This is an opinion-based piece written by a luxury consumer or appreciator who enjoys the nuances of luxury, and is a part of LuxuryFacts 5 Year anniversary activities!

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