Carl F Bucherer opens its first boutique in Shanghai

Carl F Bucherer opens its first boutique in Shanghai

December 21, 2017: Swiss luxury watch manufacturer Carl F. Bucherer has opened a monobrand boutique at Nanjing West Road 1045, Shanghai. The opening was celebrated with an exclusive gala dinner.

Carl F Bucherer store in Shanghai

The new Shanghai boutique’s interior exudes understated luxury, accentuated by golden, baroque-inspired elements of the logo and distinctive brand imagery, which also reflects the cosmopolitan nature of the city of Lucerne, Switzerland, where the company was founded. Chinese actress Li Bingbing, Carl F. Bucherer’s first Global Brand Ambassador, also features in the boutique’s decor. 

After the opening ceremony, longtime and new friends of the brand were invited to an exclusive dinner party at the Portman Ritz-Carlton, presented with the theme: “Golden Moment: Celebration of Distinct Excellence.”

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