Creating a wonderful series of men who matter, Canali introduces Riccardo Zacconi as the protagonist in its latest film
By: LF Correspondent
Posted on: June 24, 2015
Canali knows how to communicate its craftsmanship in a unique way. This time it ropes in the game guru, Riccardo Zacconi, to do it for them.
The 80 year old luxury menswear brand has a movie series, called 200 Steps, which is a showcase for men of vision who exemplify the Canali spirit. And the latest one focuses on Mr Zacconi, the CEO of King, and more popularly known as the maker of Candy Crush Saga.
Just as 200 steps go into making the perfect Canali jacket, these films offer the chance to discover the ‘200 steps’ that go into to making these men global leaders in their field. Mr Zacconi is the epitome of a ‘next generation entrepreneur’: relaxed, humble and hardworking, whose attitude to business is mirrored in his approach to style.
Talking about entrepreneurism, gaming, and his inspiration, Mr Zacconi takes 200 steps to his success. Watch here what makes him what he is – apart from the fabulous Canali fashion on his back of course!