Bvlgari offers a mix & match experience with Allegra, its new personalized fragrance collection

With five eaux de parfums and five magnifying essences, Bvlgari Allegra can be played around with to create myriad combinations for a uniquely personal scent

Bvlgari Allegra perfumes

February 11, 2021: Luxury brand Bvlgari has created an Italian sensorial experience with its new Bvlgari Allegra fragrance collection which includes five eaux de parfums and five magnifying essences. The parfums and essences can be combined to create a uniquely personal scent. 

“All roads lead to Rome, all magnificent ingredients lead to Rome, and all fragrances lead to Rome,” says Jacques Cavallier about his creations for Bvlgari. Inspired by the history and lifestyle of Italy, the master perfumer put his passion and art into crafting the collection.

Bvlgari Allegra perfumes 2021

Riva Solare has citrus-y notes, while Fiori d’Amore takes roses as its central focus. Amaretti and orange blossom are highlighted in Dolce Estasi while Rock’n’Rome has fruity notes. Fantasia Veneta, with patchouli, peach and vanilla, is perhaps the most complex of them all. 

The glass bottles are inspired by the sculptured elegance of Roman columns and the colors of precious gems. The five Magnifying essences have white bottles, symbolizing the purity of the ingredients: musk, bergamot, rose, patchouli and vanilla. The Bvlgari Allegra collection is made entirely in Europe and protected by packaging that uses recycled materials. The glass bottles are designed for recycling.

Post your comment

    We encourage thoughtful discussion, debate and differing viewpoints, with the understanding that all comments must be civil and respectful. We encourage you to remain on topic and to be mindful that the comments are public. We do not permit messages selling products or promoting commercial or other ventures. Upon request of individuals named in comments, some comments may also be removed. We reserve the right—but assume no obligation—to delete comments, and report offenders who do not follow the code.