Bvlgari launches the Omnia Paraiba fragrance
November 9, 2015: After the lotus (Omnia Crystalline), the iris (Omnia Améthyste) and tuberose (Omnia Indian Garnet), Bvlgari has launched Omnia Paraiba, which focuses on the passion flower. And after rock crystal, the amethyst and the garnet, it is the Paraiba tourmaline’s turn to be the protagonist in this new jewel-perfume.
Symbolising the spectacular wealth of gems found in Brazil, the colours of tourmaline echo the hues of a rainbow. From north to south, most Brazilian states, particularly Minas Gerais, abound with this stone. From pink to blue, from green to black, it is even included in the Afro-Brazilian rites of Candomblé where green tourmaline symbolises the spirit of the forest.
Bulgari, hunting for unusual gems in the four corners of the world, was fascinated by this geological and mineral rarity and its dazzling blue-green colour – slightly lagoon, slightly aquamarine, slightly turquoise.
Its electric and iridescent shade of blue-green, known as “indigolite”, has led to it being nicknamed the “neon blue”. Containing significant amounts of copper and manganese, embellished with rays of gold, the passionate addiction of collectors and its rarity have led to it being nearly as expensive as diamonds. A few other “neon blues” have since been discovered in Africa, facing Brazil, where both continents were once connected.
Juicy tourmalines were recently featured in a number of parures of Bvlgari’s Diva collection reminiscent of gardens splashed with sun on the shores of the Mediterranean. They also inspired the “plant mosaics” of the Musa collection.
The head notes of the fragrance include the vibrancy of Curaçao Bigarade Orange. The fragrance opens on a fresh and vibrant citrus start, combining the sparkly and dazzling tonalities of Curaçao Bigarade with the juicy and tangy flesh of the Maracuja passion fruit. The center combines the creamy sunny character of the Gardenia with the exotic fruity floral note of the Passion Flower - a combination which brings great depth to the fragrance. A ‘Brazilian fragrance’ is incomplete without cocoa. And so, the base notes pick up speed and an intense sensuality takes shape. The timeless elegance of Vetiver brings elegant, woody and hypnotic elements to the delicious powdery accents of the Cocoa Bean. Creating the exquisite sensation of skin warmed by the sun.
The sculptural bottle of Omnia Paraiba is intertwined like a sophisticated jungle, and dressed in the unique blue-green shades of a Paraiba tourmaline.