Bvlgari launches Bvlgari Man All Blacks Limited Editions
September 3, 2015: With raw power and ancestral pride, Bulgari allies with the All Blacks New Zealand rugby team to create two limited editions: Bvlgari Man in Black and Bvlgari Man Extreme All Blacks 2015 Editions.
Hailing the Roman gods who reigned for centuries, Bvlgari Man All Blacks Limited Editions possess a strong olfactory signature, dramatically characterized by a raw sensuality that recalls Vulcan, the charismatic Roman god of fire. Thus the New Zealand All Blacks, with their charisma, performance and excellence that have made them the best rugby team in the world, are the natural partner of mythical Bvlgari Man.
Bulgari and the All Blacks share common values. With passion for their fields, they are simply the best at what they do. Rugby is New Zealand’s game; design defines Italy’s soul. Together they are opulent and powerful, individually, they are unique and bold.
The legend of the All Blacks Rugby Team is born of lore, and guarded by tradition. With firm recognition of New Zealand’s original ancestors, the All Blacks incorporate Maori tradition into their team customs. Since its inception, the team has performed the powerful “haka” before its matches: a customary Maori challenge, dance, or war cry, often executed by warriors before a battle. This dramatic ceremony involves shouting, chanting, synchronised thumping, and intense battle stares by the gods of stadium, as they face their opponents on the field.
In 1884, the All Blacks played their first match, and they have won over 75 per cent of their matches in the 130 years since. As the indigenous Polynesian inhabitants had developed an exquisite culture around tattooing, renditions of the Maori tattoo have become symbolic for the All Blacks as well. The Maori would receive facial “moko” tattoos as sacred rites of passage, given to warriors as a sign of manhood and extraordinary strength. With homage, a facial tattoo emblem is used by the All Blacks today, to symbolize their team pride. This symbol is lacquered on the flacon of Bvlgari Man In Black and Bvlgari Man Extreme All Blacks Limited Editions.
Alberto Morillas, Master Perfumer for Bulgari, created Bvlgari Man All Blacks with a higher concentration and potency, to capture the essence of the All Blacks’ strength and power to perform. Shaped of the same olfactory pyramid as the original, the intensity of Bvlgari Man In Black All Blacks is a result of a higher concentration, resulting in a resolutely modern yet highly sensual signature.
Alberto Morillas has concentrated the sensuality of its oriental and woody notes to render its effect more instinctive. Infused with daring raw ingredients, Bvlgari Man In Black All Blacks is characterized by a sensual neo-Oriental signature. Its vibrant top notes melt into an unexpected masculine floral heart, culminating in intense and enveloping wood tones.
Built upon the olfactory structure of the original, Bvlgari Man Extreme All Blacks radiates with a thorough self-assuredness, reinforcing the signature of the original while bringing a vibrant Mediterranean freshness, and elegant woodiness. Master Perfumer Alberto Morillas infused the fragrance with a more potent blend to defy the limits of intensity, in the name of the most masculine cadre. With a forceful, unforgettable, thoroughly fresh resonance, Bvlgari
Man Extreme Intense is very much itself, the most noble of eau de parfums.
The new limited editions are available in 100ml size.