In a creative collaboration, Bvlgari and Ambush reinterpret Serpenti, the former’s most renowned motif
August 11, 2020: Bvlgari, along with Japanese brand Ambush, has created stunning new limited-edition handbags and accessories. Yoon Ahn, the creative director of Ambush, reimagines the Italian luxury house’s most adored and recognizable motif, Serpenti. The collection is a part of Bvlgari’s 2017 series ‘Serpenti through the eyes of’ and is titled ‘Serpenti through the eyes of Ambush.’
The design has been inspired by the eye-catching colors and swift movements of the Tree Python found usually in South East Asia. Forming the semblance of a coiled snake, the bags sport a snakehead in the center accentuated with mother of pearl or black onyx for its eyes. The collection has three distinct styles - the Serpenti shoulder bag, Serpenti belt bag and the heart-shaped Serpenti minaudiere that come in monochromatic hues like black, green and blue. The detachable shoulder straps render a lot of versatility to the bags.
Ms. Ahn said, “For this capsule collection I wanted to express the bold and contemporary character of Serpenti. Snakes are wondrous and fascinating creatures of nature but with Bvlgari, they also became a symbol of glamour in constant evolution. Natural beauty meets human creation, all guided by a contemporary aesthetic.”
Apart from handbags, other smaller accessories include credit card holders and coin cases. The digital campaign of the collection shot by Tyler Mitchell and styled by Carlos Nazario features supermodels Bella Hadid, Xiao Wen and Ellen Rosa.