Burj Al Arab launches first social media video
June 2011: Jumeirah Group, the Dubai based luxury hospitality company and a member of Dubai holding, has launched its first social media video advertisement for Burj Al Arab, the world’s most luxurious hotel. Hold your breath and watch as the 60-second video invites luxury lovers to “leave the ordinary behind” by indulging in a stay at the luxurious hotel. Following a diver as he moves from the hotel’s rooftop to the Arabian Gulf below, the advert encourages holidaymakers to immerse themselves in unparalleled luxury.
The video not only showcases Burj al Arab’s iconic exterior but also draws attention to the hotel’s panoramic views, sumptuous interiors and luxurious facilities. The hotel’s helipad, Sky view bar, Club Suite, Assawan Spa and Health Club can all be glimpsed in the video, as well as one of the hotel’s many gourmet restaurants and infinity pools.