The supermodel is paired with CGI technology to present a modern campaign
July 20, 2021: Naomi Campbell has been revealed as the face of Burberry’s new campaign for the TB Summer Monogram collection, which is an evolution designed by the Chief Creative Officer, Riccardo Tisci.
Celebrating the spirit of summer and the optimism of a new season, this campaign plays on Burberry’s house code of duality and expresses a journey between worlds - combining the exquisiteness of still imagery with the modernness of CGI technology.
The images captured by photographer Danko Steiner show the inimitable Ms. Campbell standing strong atop architectural plinths reflected in mirrored water - a starkly minimalist reinterpretation of coastal terrains. The powerful, effortless, beautiful imagery of the campaign seamlessly transforms into a dream-like digital realm in the campaign video, which features a CGI embodiment of Ms. Campbell and has been created by visual artist Frederik Heyman.
The video is like a harmonious and futuristic vision, with beautiful structures melding nature and machine, as suspended shell sculptures rise from the crafted seaside environments.
Talking about how magical an experience it is to be working with Mr. Tisci, Ms. Campbell praises his unique vision and his ability to bring out differing facets by pushing one to do things that they don’t think they are capable of. She says, “Working with Burberry is also always such an honour. It’s a British institution and has been since it started in 1856 - in a way, you feel like you’re representing your country. I feel that British style and attitude always lead the trends. We don’t just wear it, we live it.”
A symbolic ode to the brand’s founder, Thomas Burberry, the bold interlocking TB initials have been refreshed with new colour ways inspired by the summer, with cobalt blue, mid grey and deep royal blue. This collection is available to purchase online and in select Burberry stores globally.