Burberry showcases Spring Summer 2011 collection at London Fashion Week
2010: Burberry recently showcased its Spring Summer 2011 collection, which was themed as ‘Heritage Biker’, at the London Fashion Week. Naturally, lots of leather, military influences and oodles of attitude defined this collection.
Silhouettes included leather trimmed heritage trench coat, biker trench coat, and dome studded sleeve trench coat; a variety of biker-style jackets; tiered ruched nappa top; silk knit mesh V-neck; duchess satin T-shirt dress; tiered ruche dress and backless layered silk strip dress; layered silk strip skirt and biker pencil skirt; and biker leggings with a variety of embellishments.
Chief Creative Officer of Burberry, Christopher Bailey, used leather and cotton in their various forms in this collection. He also used hand-tinted natural python, silk duchess satin, featherweight silk charmeuse, animal print silk georgette and technical biker jersey. Even though we thought there couldn’t be much variety in colours for this kind of a collection, Bailey proved us wrong with an extensive colour range including trench, bay leaf, black, sisal, silver, citrus, white, pollen, pink azalea, lime, spearmint and opal.
The collection was paired with fantastic accessories including sling bags, python envelope clutches, biker inspired buckle pumps, and motorcycle inspired pleated leather high cut pump along with a lot of other accessories.
The luxury fashion brand live-streamed the show to an unprecedented audience through its retail theatre concept. Consumers and fashionistas had the choice of ordering their favourite pieces as soon as they saw it on the ramp.