Burberry reveals new members in Spring/Summer 2011 Campaign
February 2011: Burberry has announced new cast members for February, Jourdan Dunn and Sacha M’Baye, as part of its dynamic ad campaign for Spring/Summer 2011, where new British cast members are revealed each month.
“We wanted to create a dynamic campaign that reflects the diversity of our broad global consumer, revealing new British cast members each month, all with their own identity, embodying the different attitudes of the Burberry guy and girl. We shot the campaign on Brighton beach to celebrate the great British outdoors and our history of supporting emerging talent and to bring to life the emotion behind protection from the elements,” said Christopher Bailey, Burberry Chief Creative Officer.
Shot by Mario Testino, Dunn and M’Baye will feature across print and online media for the month of February. Launched with January couple British models Cara Delevingne and Jacob Young, the campaign reinforces the brand’s synergy with British landscapes, weather and emerging talent.
The campaign shows the full breadth of the Burberry offering - Burberry Prorsum, Burberry London, Burberry Brit and Burberry accessories, all of which can be explored on Burberry.com as well.