Burberry celebrates 'London in Los Angeles' with an event at the iconic Griffith Observatory
May 19, 2015: British luxury brand Burberry recently celebrated London in Los Angeles, the heart of the entertainment industry, with an event at the iconic landmark Griffith Observatory.
Hosted by Burberry’s Chief Creative and Chief Executive Officer Christopher Bailey, the event was attended by over 700 guests from around the world. The evening began with guests entering a specially created English garden through wrought iron Georgian gates, inspired by the Royal Parks of London. The landscaped garden, filled with British lavender and roses, provided the perfect setting to watch the sun set over the Hollywood Hills.
The journey continued as guests took their seats in the custom-built show space, to watch the brand’s runway show showcasing the Burberry Autumn/Winter 2015 womens and mens collections. The show closed with a collection of exclusive eveningwear, featuring floor-length tulle dresses with cut-out waistcoats and silk thread embroidery for women and slim-fit velvet tuxedos with grosgrain details for men. The finale featured a surprise runway appearance from British film and television star James Corden. George Ezra, Tom Odell, Clare Maguire and Benjamin Clementine flew in from London to perform live tracks during the show.
As the show ended, the First Battalion Grenadier Guards entered the space, which opened up to reveal the iconic Griffith Observatory at the end of the runway. The 19 guards, performing with drums and flutes, led the models and guests outside on an extended runway, leaving the backdrop of the London skyline behind them. The First Battalion Grenadier Guards continued their performance outside while giant digital projections of the guards and the British and American flags illuminated the façade of the Observatory.
Located over four floors on one of the most iconic streets in the world, Burberry’s new Beverly Hills flagship is set on the corner of Rodeo Drive and Dayton Way. Designed under the creative direction of Mr Bailey, the store has been designed to offer multi-sensory experiences for customers, featuring exclusive spaces, products and services.