Burberry Body launched with Rosie Huntington-Whiteley
July 13, 2011: Seen in nothing but a quintessential Burberry trench coat in the multimedia campaign, British actress Rosie-Huntington Whiteley sensuously captures the essence of Burberry’s new fragrance Burberry Body.
“It’s a huge honour to be working with Burberry again, a brand that put my career on the map and helped launch me. To be asked to be the first ‘Burberry Body’ is an amazing compliment,” said Ms Huntington-Whiteley
The campaign, directed by Christopher Bailey, features Ms Huntington-Whiteley wearing only a rose gold satin trench coat and the scent of course.
Burberry Body will be launched through dynamic offline and online activity, innovative digital events and highly visible, disruptive communication combining tradition and technology. The brand will create an iconic portfolio of ‘Burberry bodies’ shot by Mario Testino, iconising the fragrance for years to come
Burberry Body launches in over 150 countries from 1 September 2011 with further details of the innovative bottle, fragrance and scent all being revealed over the coming weeks.