In April this year, Breitling's The Superocean Heritage ’57 Limited Edition with its colourful design elements have been a beacon of hope and a positive reference to the rainbows that have become symbols of support for frontline healthcare professionals.
May 22, 2020: Breitling's Superocean Heritage ’57 Limited Edition was launched during the brand’s first-ever Summit Webcast streamed globally. The Summit audience saw its rainbow-inspired design elements as symbols of hope and optimism, and the overwhelmingly positive feedback led Breitling to launch a second edition, this time with a blue dial, limited to 1000 pieces.
The Superocean Heritage ’57 Limited Edition II supports a great cause. Part of the proceeds from the watch is being donated to charities supporting the frontline healthcare workers in some of the most affected countries. Breitling is also donating an additional CHF 1000 to these charities for each of the first 100 Superocean Heritage ’57 Limited Edition II watches sold via www.breitling.com. In total, Breitling will donate CHF 500,000.
The remarkable commitment of the healthcare professionals, combined with the enthusiastic feedback for its first rainbow watch, led Breitling to create the Superocean Heritage ’57 Limited Edition II, which features a blue dial and rainbow design elements. The brand wanted to make a meaningful gesture in support of the healthcare workers and is contributing part of the proceeds from the new watch to charities in the countries hit hardest by the pandemic.
Breitling has also announced that one of the Superocean Heritage ’57 Limited Edition II watches will be auctioned by Charitybuzz, an organization known for its auctions of unique gifts and experiences in support of worthy causes, in June. The winning bidder will be given the unique opportunity to have a digital live chat with Kelly Slater, who is a member of Breitling Surfers Squad and arguably the greatest surfer of all time. The proceeds from the Charitybuzz auction will benefit Direct Relief, a US-based charity.