Breitling opens first flagship boutique in Beijing
June 28, 2018: After half a year of construction, the first Breitling flagship boutique opens in Beijing. Known for its mechanically precise Swiss watches, the opening in Beijing proves the gaining popularity of the brand in Asia. The store is also the brand’s first in the continent.
Among the 100 guests in attendance was Actress Han Xue who said, “A wristwatch is a man’s best friend and should reflect a professional attitude, a dedication to precision, and a rich heritage, all of which I find with Breitling.”
The boutique displays more than 200 exquisite timepieces for shoppers including the new Navitmer 8 novelties and exclusive limited editions. In the heart of WF Central, the boutique has a modern, artful representation from inside and out, revamping their long withstanding heritage of admired watches and stylish designs.
There is even a full-sized replica of a jet seen against the backdrop of the Serpentine Pavilion Bejing in accord with their partnership with the Breitling Jet Team.
Breitling’s Design Director, Guy Bove, is hoping to appeal to longtime fans and welcome new ones. It seems they are off to a great start.