Bottega Veneta launches the ‘Initials’ service
April 19, 2012: Luxury brand Bottega Veneta has introduced Initials, a service that allows you to personalize your handbag or accessory with your initials. The service adds another dimension to Bottega Veneta’s famous motto, "When your own initials are enough."
Initials combines the beauty of Bottega Veneta's handcrafted intrecciato nappa with the elegance and individuality of a monogram. The program offers select products in a choice of four colours, with a further range of hues available for the letters. Women can choose from two intrecciato nappa shoppers, an array of wallets, cases, and other small leather goods, and a belt. For men the options include a tote, a messenger, a cross-body bag, two wallets, and a belt. The Initials service will also be offered for luggage beginning in July 2012.
The process of Initials starts with once you have selected your product. You then choose from four different colours of leather. For women, the colours are nero, ebano, blood red, and antique white. For men, there is nero, ebano, a deep, celestial blue, and for small leather goods, vermillion. The letters are available in eight shades: white, nero, ebano, indigo blue, sunset yellow, blood red, antique pink and Irish green. You can use one colour for all the letters or mix them up.
Bottega Veneta Initials was introduced in a special pop-up shop at the Salone del Mobile 2012, offering an exclusive opportunity to experience the service in person, otherwise available only through the brand's e-commerce stores in the UK, US and Japan. The service was concurrently launched online on April 17, 2012 with a special dedicated microsite where users can select and personalize products with their initials and share their creations with friends on various social networks.