Bottega Veneta launches Fall-Winter 2011/2012 ad campaign
June 2011: Bottega Veneta recently announced that photographer Mr Robert Polidori has shot the brand’s Fall-Winter 2011/2012 advertising campaign. The campaign, which features both the women’s and men’s ready-to-wear collections, was shot at the Palazzo Papadapoli, a 16th-century building situated on the Grand Canal in Venice.
Mr Polidori is a world-renowned photographer of rooms, architecture and other human environments. His photography career began when he photographed the restoration of Versailles. He has since addressed a wide range of subjects and locations, including the aftermath of Chernobyl, Castro’s Havana, and the legacy of war in Beirut. In 2006 he was commissioned by the Metropolitan Museum of Art to photograph New Orleans after Hurricane Katrina. The resulting exhibition drew the largest audience ever to attend one of the museum’s photography shows. He is a staff photographer for The New Yorker and his work is held in the collections of the Metropolitan Museum of Art, the Museum of Modern Art, the Los Angeles County Museum of Art, the Victoria and Albert Museum in London, and the Bibliothèque Nationale in Paris.
“What is unusual about Robert’s work is that it both documents and interrogates,” says Mr Tomas Maier, creative director of Bottega Veneta. “His attention to detail creates layers of meaning that extend beyond the formal beauty of his images. I was interested in seeing what would result if he turned his lens on Bottega Veneta’s design and the brand’s roots in the Veneto, specifically Venice. Robert brought this great energy and open-minded sense of adventure to the shoot. It was a genuinely exciting collaboration,” explains Mr Maier.