Bottega Veneta creates a travel film with Christian Weber
April 2011: Making a mark in the digital world, Bottega Veneta has created a short film on the subject of travel, made in collaboration with the photographer and director Christian Weber. Entitled ‘Viaggio Notturno’, the creatively shot film is set to debut in April on the brand’s website and select other online venues. The centerpiece of a new travel-themed digital campaign for the brand, the film focuses on Bottega Veneta’s unique array of luggage set and travel accessories.
‘Viaggio Notturno’ follows two individuals, a man and a woman, in the suite of an elegant hotel. Whether they are in the same space at the same time is unclear. Indeed, the creation of a narrative is left to the viewer. What is clear is simply and evocatively the allure and romance of the journey. Shot in New York City in February 2011, the film is a uniquely framed venture for Bottega Veneta, whose other videos usually focus on artisanal techniques and collaborative processes that define the brand. More romance than reportage, it features an original score composed by the Texas-based instrumental ensemble Balmorhea.
Tomas Maier, Creative Director of Bottega Veneta, says, “Travel is an inherently fascinating subject because it’s so personal. We all travel, but each of us brings intensely individual hopes and concerns to the experience. When the idea of making a film came up, I wanted to show not just the practical side of travel - the luggage, the eye mask - but also what is surreal, romantic and potentially transformative about a voyage. I like that Christian’s work is simultaneously precise and mysterious. He has managed to convey what is shared while leaving room for each of us to project our own imaginations onto the story.”