Merging logos & introducing new graphics, the collection is sporty with smart vibes
November 1, 2021: Luxury fashion brand Boss has announced the launch of their second co-branded capsule collection with the NBA, following the success of the first season which launched earlier this Spring.
The Fall/Winter 2021 co-branded collection merges the iconic NBA team logos with signature BOSS lettering. The new graphics are seen across t-shirts, sweatshirts and joggers. The logos of the Chicago Bulls, Los Angeles Lakers, Miami Heat form a part of the collection along with the NBA Logoman. With looks ranging from sporty to chic, the collection majorly plays with neutral hues.
The Boss & NBA Fall/Winter 2021 collection is now available at the 9 BOSS boutiques across India and across the world as well.
In celebration of the capsule collection, BOSS has revealed a special social media campaign featuring three-time NBA champion Klay Thompson and TikTok creators Cole Micek and Koby Lomax. Photographed by fashion photographer Philip-Daniel Ducasse with creative direction by RanaVerse, the campaign showcases the three wearing designs from the latest capsule release.