Blues Home launches Arredo Classic in India
November 4, 2011: Arredo Classic, a classical Italian interior brand, launched its first boutique at Blues Home, The Gallery, MG Road.
The flagship boutique covers over 230 square meters of area and reflects the originality and quality of a true Italian brand. Particular attention has been given to the layout of the showroom with the main purpose of showcasing a 'total look’ home style.
Mr Claudio Fulgini, President, Arredo Classic, was extremely excited to have its first retail presence in India. "We have been serving a discerning Indian clientele for the past nine years. However, we realized this was the right time to launch a boutique in India and expand our presence. Blues Home is the perfect partner to do so with considering their vast experience," he said.
Mr Fulgini was unperturbed by the presence of fellow Italian brand Versace as its neighbour at Blues Home. "Versace is not competition for us. We provide slightly higher quality at a much better price. Versace has various verticals while we are a quintessentially interiors brand, perfecting our expertise and service since the 1950s!" he said confidently. There was no question in his mind that Versace could lead to hampering its own sales and branding in the Indian market.
The furniture is made with exquisite materials including 24k gold plating. Including a number of options, Arredo Classic makes sure to spellbind its consumers with pure Italian elegance.
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