Bina Goenka and Gemfields launch 'A Flower that Never Wilts' ruby collection
February 3, 2016: Indian jeweler Bina Goenka and Gemfields have launched a new collection with rubies, naming it “The flower that never wilts”.
The line includes exquisite pieces like an intricate clutch, nose pins, ruby bindis, ruby studded hair pins along with a range for men with Ruby bow ties, cufflinks and lapel pins as a highlight to the collection. The collection also includes traditional jewelry pieces such as rings, earrings, statement neckpieces, bracelets in Mozambican rubies and Zambian Emeralds.
Ms Goenka said, “In our collaborative effort with Gemfields to create this capsule collection, I was able to gain direct access to the finest selection of Mozambique rubies, allowing me to use their intense, fiery colour and shape to create flowers that are interpreted in various forms of jewellery. Respecting the brilliant colour of the Mozambique Ruby, we further introduced an element of red enamelling, allowing us to carry through the strength of the red through the piece. This made for such a versatile collection, that we were able to introduce a menswear line using it, perfectly complementing the women's story alongside."