Well-known interiors brand Beyond Designs expands into a shopping-cum-dining experiential store in the heart of New Delhi
By: Suman Tarafdar
Posted on: February 21, 2020
For those with a flair for chic interior decor, finding the most exclusive, one-of-a-kind products in Delhi takes them to the rather famous, uneven Mehrauli Gurgaon Road, or MG Road as insiders like to call it. For a place where global luxury brands rub shoulders with miscellaneous, often affordable bric-à-brac, North India’s discerning and well-endowed households and professionals alike form frequent visitors.
However, furniture hunting is not for the faint hearted because, while the top interior labels are housed here, there aren’t many places to take a breather; which is precisely where the newly opened Beyond Designs Home and Bistro sets itself apart.
Beyond Designs is not a new name for Delhiites. With a unique blend of European and Indian classical aesthetics, the label is marking its 20th anniversary this year. This new point of sale – a novel shopping-cum-dining destination, forms a more than welcome addition to the brand’s portfolio. Beyond Designs’ Co-Founder Neha Gupta has had a long-standing desire to bring this concept to Delhi. “The brand is known for interiors and is famous for retail. I have a passion for food, so we wanted to do something related to food. In our 20th year, we wanted to spread our wings and do something else. Now home and food sections are under one roof, and we are loving it. The concept is art meets food and food meets art,” she remarks.
This new vertical of Beyond Designs within their flagship store on MG Road offers one a chance to peruse carefully curated home accessories and treat one’s taste buds to meticulously crafted Modern European cuisine, along with some soul-satisfying Asian fare in a stunning, artful environment.
While majority of the 8,000 square foot space is dedicated to interiors, right at the entrance, one finds the Bistro, with a view overlooking the bustling MG Road and the metro line overhead. To describe it as charming would be to underplay its allure. “When we get walk-ins and meetings, they often stretch, and we wanted to give our client that comfort. They should enjoy the experience as well - and not get served packed food when they visit.” elaborates Ms. Gupta.
Suitably French in its design, the bright and naturally lit space is welcoming with rustic-chic cane chairs around white marble tables, topped with ultramarine goblets and transparent jam jars filled with gypsy’s breath, bringing a European aesthetic that holds mutual to the brand’s style as well. The walls are adorned with matching wallpapers that display a sprinkling of exclusive art. The seating includes classic upholstered sofas in exotic prints and eye-catching home accessories. While some have been created in-house, others have been sourced from across the globe.
What’s on the plate
Unlike most eateries in the city, which capitalize on the capital’s soirees, Beyond Designs Bistro is day focused. With an elaborate breakfast menu including full platters, the menu is woven around healthy, mindful and experimentative food. The Healthy & Mindful All-Day Breakfast offerings include, for example, Sumac-flavoured Foxtail millet breakfast, Pilaf with beetroot hash, winter berries and Ricotta on Sourdough Bread. The menu also includes vegan options like the Asparagus, spinach and artichoke quiche, Pink Peppercorn Curried Roasted pumpkin soup, Multi-grain Orzo Salad and a Kaffir Lime Coconut Soup.
The inspired and experimental Modern Plates include house flavoured minced lamb in mini herbed potato nests; Portuguese spiced chicken breast; Orange Cilantro Sole Fish and Ricotta and Spinach-stuffed shell pasta.
The Bistro special noodles basket with chicken and lamb truly belong in the Conversational Starters league. With tempting club classics like Fish & chips and club sandwich, along with spicier cuisines like Vietnamese-style yellow curry with Pad Thai, there is something for everyone.
The plating of the food has also received great attention to detail, combining the founders’ aesthetics. Incidentally, the chic crockery used in the bistro is available for sale as well.
The breads are baked in-house, and fresh produce is used for the food. The plan is to start growing herbs soon, adding to the already considerable charm.
The Bistro offers a wide range of desserts too including classic caramel two ways, Tiramisu, Crème Brule and Chef special cheesecake to name a few. These can be teamed up with a classic collection of teas, cold and hot brews, power packed cold mocktails, smoothies and more for the ultimate high tea experience. The beverages deserve their own homage. Try the Americano with an orange twist, or a green coffee, or organic Black Currant Flaxseed Oats smoothie to round off that perfect meal.
The bistro stays open from 10 am to 7 pm and is genuinely an over-all experience with impeccable food, chic cutlery, stylish presentation, top-notch service, and soothing piped music. Beyond Designs Home and Bistro can also double as a perfect venue for celebrations if one ever needs to dine at a warm and intimate place, as well as pick up an exquisite gift for loved ones.
A labyrinth of treasures awaits as one steps around the store. The accessories and artefacts are one-of-a-kind finds that elevate the aesthetic quotient of any home several notches higher. True to Beyond Designs’ ethos, they are a fusion of styles and genres, ideal for any space, be it contemporary or even classic.
“When guests come, we want them to experience both,” says Ms. Gupta. “If they are here for the home section, we would love them to dine with us. If they are here for food, wea would want them to take a stroll through the home section.” Amen to that.
Coordinates: Khasra No 432, 433, 434, Ground Floor, Sultanpur (Pillar No.P 89), M.G. Road, New Delhi, India